A little fire. A lot of personality.
GOOD OIL.BIG CHARACTER.
Italian olive oil. A brand with an appetite.
BRAND & PACKAGING / 202601
OLD SOUL. FRESH ENERGY.Made like
Made like
100 years ago.
Looks like now.
Slow-life spirit. Strong personality.
A place on the counter, not at the back of the cupboard.
BRAND & PACKAGING / 202602
ONE PRODUCT. ONE FORMAT.The oil comes
The oil comes
in a can.
Extra virgin olive oil.
Packed only in aluminium cans.
Keep it sealed until you need it.
Open a can. Refill your bottle. Get cooking.
THE CAN IS THE PRODUCT.
THE BOTTLES ARE REFILLABLE DISPENSERS.
THE BOTTLES ARE REFILLABLE DISPENSERS.
BRAND & PACKAGING / 202603
Oil gives it its shape.
Rounded letters, flowing curves and a sweeping underline.
The same movement as olive oil poured into a pan.
BRAND & PACKAGING / 202604
01 / COOKINGTurn up
the heat.
For cooking & frying.
02 / FINISHINGGive it
the finish.
For finishing & drizzling.
BRAND & PACKAGING / 202605
BRAND & PACKAGING / 202606
The last drop makes the dish.
BRAND & PACKAGING / 202607
Three forms.
One family.
Squeeze. Refill. Ceramic.
Pure white bodies with deep green paper labels.
BRAND & PACKAGING / 202608
A deeper
shade of green.
Green bottles. White labels.
The same tall label wrap across the ceramic range.
BRAND & PACKAGING / 202609
Bring on
the sizzle.
Three cooking characters.
One bold, consistent label system.
BRAND & PACKAGING / 202611
Finish
with feeling.
Salad, bread and taste.
Three ways to tell the finishing story.
BRAND & PACKAGING / 202612
Taste takes
centre stage.
The tongue-and-drop illustration across the squeeze bottle, refill can and ceramic bottle.
BRAND & PACKAGING / 202613
Even the box
has character.
A dark green box. Electric green tape.
The signature and illustrations travel together.
BRAND & PACKAGING / 202614
A red-hot
cooking trio.
White paper. One red ink.
The woman, the comet and the little flame cook.
BRAND & PACKAGING / 202616
The finishing
touch, in red.
Same label architecture.
Fresh expression through the illustration.
BRAND & PACKAGING / 202617
A taste you
can see.
Green bodies and white labels.
The same taste concept across all three formats.
BRAND & PACKAGING / 202618
Ready to make
an entrance.
White tape. Red graphics. Two box applications.
BRAND & PACKAGING / 202619
Quiet colour.
Big signature.
White tape and green graphics.
A restrained companion to the green packaging family.
BRAND & PACKAGING / 202620
FROM THE FIRST SIZZLE TO THE LAST DROP.Good oil.
Good oil.
Nothing timid.
BRAND & PACKAGING / 202621